00580nam a22001457a 4500 0 0 0 0 MLK MLK 2020-01-19 Purchased: Pak Book Corporation 1276.83 0 658.83 BAJ 62493 2020-01-19 00:00:00 1 BK 0 0 0 0 GGL GGL 2020-02-10 Pak Book Corporation 1174.41 0 658.83 BAJ 59178 2020-02-10 00:00:00 2 BK 29051 29051 9789332536371 (pbk) 658.83 BAJ Bajpai, Naval Marketing research an Indian perspective Noida Dorling Kindersley India Pvt. Ltd. 2015 xxiii, 632 p. : ill. ; 25 cm. Includes appendix and index. Management science Marketing research Observation techniques Marketing applications Questionnaire design Descriptive statistics Sales forecasting Central tendency RSBM FMS BK