Gupta, Brajendra Kumar  Robert H. Utarid <br/><br/>
Principles of marketing 

 - Delhi  AITBS Publishers,  2018 
 - ix, 181 p.  : ill.  ; 22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789374736289 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Market segmentation--Planning--Retail--Trends--Sale--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUP