00394nam a22001217a 4500020002400000082001500024100004500039245002800084260003500112300003300147500002000180650007200200  a9789374736289 (pbk)  a658.8bGUP  aGupta, Brajendra KumaraRobert H. Utarid  aPrinciples of marketing  aDelhibAITBS Publishers,c2018  aix, 181 p.b: ill.c; 22 cm.  aIncludes index.  aMarketingvMarket segmentationvPlanningvRetailvTrendsvSalevFMS