TY  - BOOK
AU  - Gupta, Brajendra Kumar
TI  - Principles of marketing
SN  - 9789374736289 (pbk)
U1  - 658.8 
PY  - 2018///
CY  - Delhi
PB  - AITBS Publishers
KW  - Marketing
KW  - Market segmentation
KW  - Planning
KW  - Retail
KW  - Trends
KW  - Sale
KW  - FMS
N1  - Includes index
ER  -