Keegan, Warren J.  Elyse Arnow Brill  Sandeep Puri <br/><br/>
Global marketing management 

 - Harlow  Pearson Education Limited  2014 
 - 479 p.  : ill.  ; 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780273768685 (pbk) 0273768689 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Export marketing--Management--Global marketing--Global targeting--Product decisions--Pricing decisions--Global advertising-- Export marketing--Global marketing strategy--Global market segmentation--FMS
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE