TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management
SN  - 9780273768685 (pbk)
U1  - 658.848 
PY  - 2014///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing management
KW  - Export marketing
KW  - Management
KW  - Global marketing
KW  - Global targeting
KW  - Product decisions
KW  - Pricing decisions
KW  - Global advertising
KW  -  Export marketing
KW  - Global marketing strategy
KW  - Global market segmentation
KW  - FMS
N1  - Includes index
ER  -