Armstrong  Adam  Denize  Kotler <br/><br/>
Principles of marketing 

 - Melbourne  Pearson Education,Inc  2015 
 - xx, 272 p.  : ill., Col.  ; 27 cm. 
<br/><br/> Includes appendices,glossary and index. 
<br/><br/><label>ISBN: </label>9781486002696 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Advertising--Marketing environment --Pricing products--Marketing strategy--Sales promotion--Public relations--Global marketplace --FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI