TY  - BOOK
AU  - Armstrong
TI  - Principles of marketing
SN  - 9781486002696 (pbk)
U1  - 658.8 
PY  - 2015///
CY  - Melbourne
PB  - Pearson Education,Inc
KW  - Marketing
KW  - Advertising
KW  - Marketing environment
KW  - Pricing products
KW  - Marketing strategy
KW  - Sales promotion
KW  - Public relations
KW  - Global marketplace
KW  - FMS
N1  - Includes appendices,glossary and index
ER  -