Hutt, Michael D.  Thomas W. Speh  <br/><br/>
Business marketing management  B2B 

 - Mason  South-Western Cengage Learning  2013 
 - xxx, 428 p.  : ill.  ; 26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781133189565 (hb) 1133189563 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management--Marketing planning--Marketing organization--Strategic marketing--Marketing program design--Analyzing marketing performance--FMS
<br/><br/><label>Dewey Class. No.: </label>658.804  / HUT