TY  - BOOK
AU  - Hutt, Michael D.
TI  - Business marketing management: B2B
SN  - 9781133189565 (hb)
U1  - 658.804 
PY  - 2013///
CY  - Mason
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
KW  - Marketing planning
KW  - Marketing organization
KW  - Strategic marketing
KW  - Marketing program design
KW  - Analyzing marketing performance
KW  - FMS
N1  - Includes index
ER  -