TY  - BOOK
AU  - Albaum, Gerald 
TI  - International marketing and export management
SN  - 9788131791189 (pbk)
U1  - 658.848 
PY  - 2013///, 2017
CY  - Noida
PB  - Dorling Kindersley India Pvt. Ltd.
KW  - Marketing-
KW  - Export marketing
KW  - Global marketing
KW  - Marketing research
KW  - Marketing strategies
KW  - Supplementary material
KW  - Marketing management
KW  - Global perspective
KW  - FMS
N1  - Includes glossary and index
ER  -