Fletcher, Richard Heather Crawford

International marketing an asia-pasfic perspective - Pearson Australia Group Pty Ltd 2014 - xxii, 720 p. : ill. col ; 26.5 cm.

Includes index.

9781442560833 (pbk)


Export marketing--Exports--Export financing--Export documents--Export earnings--Export promotion--Marketing boards--Industrial marketing--Multinational marketing enterprises--FMS

658.84091823 / FLE