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  <titleInfo>
    <title>International marketing</title>
    <subTitle>an asia-pasfic perspective</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Fletcher, Richard Heather Crawford</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <publisher>Pearson Australia Group Pty Ltd</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxii, 720 p. : ill. col ; 26.5 cm.</extent>
  </physicalDescription>
  <note>Includes index.</note>
  <subject>
    <topic>Export marketing</topic>
    <topic>Exports</topic>
    <topic>Export financing</topic>
    <topic>Export documents</topic>
    <topic>Export earnings</topic>
    <topic>Export promotion</topic>
    <topic>Marketing boards</topic>
    <topic>Industrial marketing</topic>
    <topic>Multinational marketing enterprises</topic>
    <topic>FMS</topic>
  </subject>
  <classification authority="ddc">658.84091823 FLE</classification>
  <identifier type="isbn">9781442560833 (pbk)</identifier>
  <recordInfo/>
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