kotler, Philip  Kevin Keller <br/><br/>
A framework for marketing management 

 - Noida  Pearson India Education Services Pvt. Ltd.  2018 
 - 344 p.  : ill.  ; 23.5 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9789332575394 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing--Advertising--Business--Manufactures--Packaging--Sales promotion--Market research--New products--Market potential--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8	  / KOT