TY  - BOOK
AU  - kotler, Philip
TI  - A framework for marketing management
SN  - 9789332575394 (pbk)
U1  - 658.8	 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Management of marketing
KW  - Advertising
KW  - Business
KW  - Manufactures
KW  - Packaging
KW  - Sales promotion
KW  - Market research
KW  - New products
KW  - Market potential
KW  - FMS
N1  - Includes glossary and index
ER  -