00566nam a22001217a 4500020002400000082001700024100003700041245002600078260006000104300003600164500006200200650018200262  a9789332510388 (pbk)  a658.049bYIP  aYip, George S.aG. Tomas M. Hult  aTotal global strategy  aNoidabPearson India Education Services Pvt. Ltd,c2015  axxiii, 295 p.b: ill.c; 23 cm.  aIncludes appendices,bibliographical references and index.  aInternational business enterprisesaManagementvInternational tradevMarket participationvOrganization factorsvRegional focusvGlobal strategyvStrategy leversvEconomicsvFMS