TY  - BOOK
AU  - Yip, George S.
TI  - Total global strategy
SN  - 9789332510388 (pbk)
U1  - 658.049 
PY  - 2015///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - International business enterprises
KW  - Management
KW  - International trade
KW  - Market participation
KW  - Organization factors
KW  - Regional focus
KW  - Global strategy
KW  - Strategy levers
KW  - Economics
KW  - FMS
N1  - Includes appendices,bibliographical references and index
ER  -