Jain, N. C.   Saakshi <br/><br/>
Services marketing 

 - Delhi  A.I.T.B.S. Publishers  2009 
 - xii, 479 p.  : ill.  ; 21 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9788174733426 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Purchase--Expectation--Environment--Operation--Quality--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAI