TY  - BOOK
AU  - Jain, N. C. 
TI  - Services marketing
SN  - 9788174733426 (pbk)
U1  - 658.8 
PY  - 2009///
CY  - Delhi
PB  - A.I.T.B.S. Publishers
KW  - Marketing
KW  - Purchase
KW  - Expectation
KW  - Environment
KW  - Operation
KW  - Quality
KW  - FMS
N1  - Includes glossary and index
ER  -