Hooley, Graham  Nigel F. Piercy  Brigitte Nicoulaud <br/><br/>
Marketing strategy and competitive positioning 

 - India  Pearson  2009 
 - 614 p.  : ill.  ; 23.5 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131727997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science--FMS--Marketing strategic--Competitive positioning--Market analysis--Implementation the strategic--Century marking
<br/><br/><label>Dewey Class. No.: </label>658  / HOO