Baker, Michael  Susan Hart <br/><br/>
Product strategy and management 

 - New Delhi  Pearson Education Ltd.  2003, 2009 
 - xviii, 541 p.  : ill.  ; 25 cm. 
<br/><br/> Includes bibliogray and index. 
<br/><br/><label>ISBN: </label>9788131724286 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing	--Export--Audits--New products	--Marketing device--Conjoint analysis--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8	  / BAK