00552nam a22001577a 4500 0 0 0 0 MLK MLK 2020-01-20 Purchased: Allied Book Company 1336.50 0 658.872 SPI 62808 2020-01-20 00:00:00 1 BK 0 0 0 0 GGL GGL 2026-04-20 0 658.872 SPI 119004 2026-04-20 00:00:00 2 BK 29313 29313 9788131730997 (pbk) 658.872 SPI Spiller, Lisa Martin Baier Contemporary direct and interactive marketing Noida Dorling Kidersley (India) Pvt. Ltd 2011 xxvi,477 p. : ill. ; 23 cm. Includes index. Direct marketing Planning Measure performance Interactive marketing Selecting customer Discovering Markets FMS BK