TY  - BOOK
AU  - Spiller, Lisa
TI  - Contemporary direct and interactive marketing
SN  - 9788131730997 (pbk)
U1  - 658.872	 
PY  - 2011///
CY  - Noida 
PB  - Dorling Kidersley (India) Pvt. Ltd
KW  - Direct marketing	
KW  - Planning
KW  - Measure performance
KW  - Interactive marketing
KW  - Selecting customer
KW  - Discovering Markets
KW  - FMS
N1  - Includes index
ER  -