00490nam a22001217a 4500020002400000082001900024100005500043245003600098260006000134300003600194500002000230650011800250  a9788131732632 (pbk)  a381.0954	bKRI  aKrishnamacharyulu, C. S. G. aLalitha Ramakrishnan  aRural marketingbtext and cases  aNoidabPearson India Education Services Pvt. Ltd,c2017  axviii, 587 p.b: ill.c; 23 cm.  aIncludes index.  aMarketingvRural consumer behaviorvPromotion strategyvRural economyvRural marketingvDesigning strategiesvFMS