TY  - BOOK
AU  - Krishnamacharyulu, C. S. G. 
TI  - Rural marketing: text and cases
SN  - 9788131732632 (pbk)
U1  - 381.0954	 
PY  - 2017///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Marketing
KW  - Rural consumer behavior
KW  - Promotion strategy
KW  - Rural economy
KW  - Rural marketing
KW  - Designing strategies
KW  - FMS
N1  - Includes index
ER  -