Best, Roger J. <br/><br/>
Market-based management  strategies for gorwing customer value and profitability 

 - New Delhi  PHI Learning Private Limited  2009 
 - xxvii, 515 p.  : ill. Col.,  ; 23 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9788120338968 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Export marketing--Industrial marketing--Marketing channels--Customer loyalty--Marketing strategies--Profit impact--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / BES