00535nam a22001217a 4500020002400000082001500024100001900039245008500058260005000143300004200193500003300235650014500268  a9788120338968 (pbk)  a658.8bBES  aBest, Roger J.  aMarket-based managementbstrategies for gorwing customer value and profitability  aNew DelhibPHI Learning Private Limitedc2009  axxvii, 515 p.b: ill. Col.,c; 23 cm.  aIncludes glossary and index.  aMarketing managementvExport marketingvIndustrial marketingvMarketing channelsvCustomer loyaltyvMarketing strategiesvProfit impactvFMS