TY  - BOOK
AU  - Best, Roger J.
TI  - Market-based management: strategies for gorwing customer value and profitability
SN  - 9788120338968 (pbk)
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Private Limited
KW  - Marketing management
KW  - Export marketing
KW  - Industrial marketing
KW  - Marketing channels
KW  - Customer loyalty
KW  - Marketing strategies
KW  - Profit impact
KW  - FMS
N1  - Includes glossary and index
ER  -