00722nam a22001577a 4500952012700000999001700127020002400144082001500168100001900183245008500202260005000287300004200337500003300379650014500412942000700557  00104070aMLKbMLKd2020-01-20ePurchased: Allied Book Companyg841.50l0o658.8	 BESp62959r2020-01-20 00:00:00t1yBK  c29361d29361  a9788120338968 (pbk)  a658.8bBES  aBest, Roger J.  aMarket-based managementbstrategies for gorwing customer value and profitability  aNew DelhibPHI Learning Private Limitedc2009  axxvii, 515 p.b: ill. Col.,c; 23 cm.  aIncludes glossary and index.  aMarketing managementvExport marketingvIndustrial marketingvMarketing channelsvCustomer loyaltyvMarketing strategiesvProfit impactvFMS  cBK