TY  - BOOK
AU  - Kotabe, Masaaki
TI  - International marketing : international student version 
SN  - 9788126557509 (pbk)
U1  - 658.848	 
PY  - 2015///
CY  - New Delhi
PB  - John Wiley & Sons 
KW  - Export marketing	
KW  - 	International Echo Awards
KW  - International economic integration
KW  - International Market Square
KW  - Intercultural communication
KW  - International business enterprises
KW  - FMS
N1  - Includes index
ER  -