Neil T. Bendle   Paul W. Farris   Phillip E. Pfeifer   David J. Reibstein  <br/><br/>
Marketing metrics   the manager's guide to measuring marketing performance  

 - Noida   Pearson India Education Services Pvt. Ltd.  2017 
 - xv, 439 p.  : ill.  ; 23.2 cm. 
<br/><br/> Includes bibliographical reference and index. 
<br/><br/><label>ISBN: </label>9789332578050 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research	--Marketing	--Performance--Metrology--Econometrics--Measurement	--Statistical methods	--Mathematical models	--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83015118	  / MAR