TY  - BOOK
AU  - Neil T. Bendle 
TI  - Marketing metrics : the manager's guide to measuring marketing performance 
SN  - 9789332578050 (pbk)
U1  - 658.83015118	 
PY  - 2017///
CY  - Noida 
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Marketing research	
KW  - Marketing	
KW  - Performance
KW  - Metrology
KW  - Econometrics
KW  - Measurement	
KW  - Statistical methods	
KW  - Mathematical models	
KW  - FMS
N1  - Includes bibliographical reference and index
ER  -