TY  - BOOK
AU  - Singh, H.K
TI  - Marketing management 
SN  - 9789331327697 (hb)
U1  - 658.8	 
PY  - 2016///
CY  - New Delhi 
PB  - A.P.H. Publication Corporation 
KW  - Management	
KW  - Marketing
KW  - Consumer behavior	
KW  - Market share
KW  - Industrial marketing
KW  - Product testing
KW  - Market surveys	
KW  - Internet marketing	
KW  - FMS
N1  - Includes index
ER  -