Cavusgil, S. Tamer Gary Knight John R. Riesenberger
International business strategy, management, and the new realities
- Noida Dorling Kindersley Pvt.Ltd 2009
- xxxv, 634 p. : ill. ; 28 cm.
Includes glossary and index.
9788131725177 (pbk)
International business --Management--Enterprises--International trade --Business education --Export marketing --FMS
658.049 / CAV