Sumathi , S   P Saravanavel <br/><br/>
Marketing research and consumer behaviour 

 - New Delhi   Vikas Publishing House Pvt Ltd.  2018 
 - xvi, 761 p.  : ill.   ; 21.3 cm. 
<br/><br/> Includes appendix. 
<br/><br/><label>ISBN: </label>9788125914761 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research --Census--Hypothesis--Evaluation--Product elimination--FMS
<br/><br/><label>Dewey Class. No.: </label>658.93  / SUM