Jain, Subhash C.  George T. Haley <br/><br/>
Marketing   planning and strategy 

 - New Delhi  Cengage Learning India Pvt. Ltd.  2016 
 - xxii, 643 p.  : ill.  ; 28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131531778 (pbk) 8131531778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences <br/>Marketing --Strategic capabilities--Strategic marketing--Product strategies--Pricing strategies--Customer need--Strategic tools--Formulation --FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.802  / JAI