TY  - BOOK
AU  - Jain, Subhash C.
TI  - Marketing : planning and strategy
SN  - 9788131531778 (pbk)
U1  - 658.802 
PY  - 2016///
CY  - New Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Management sciences
KW  - Marketing
KW  - Strategic capabilities
KW  - Strategic marketing
KW  - Product strategies
KW  - Pricing strategies
KW  - Customer need
KW  - Strategic tools
KW  - Formulation
KW  - FMS
KW  - RSBM
N1  - Includes index
ER  -