00733nam a22001697a 4500952011900000999001700119020002400136020001500160082001700175100003800192245003800230260005400268300003500322500002000357650017900377942000700556  00104070aGGLbGGLd2020-02-10ePak Book Corporationg1387.00l0o658.802 JAIp59179r2020-02-10 00:00:00t1yBK  c29975d29975  a9788131531778 (pbk)  a8131531778  a658.802bJAI  aJain, Subhash C.aGeorge T. Haley  aMarketing bplanning and strategy  aNew DelhibCengage Learning India Pvt. Ltd.c2016  axxii, 643 p.b: ill.c; 28 cm.  aIncludes index.  aManagement sciences aMarketing vStrategic capabilitiesvStrategic marketingvProduct strategiesvPricing strategiesvCustomer needvStrategic toolsvFormulation vFMSvRSBM  cBK