Lidstone, John  Janice MacLennan <br/><br/>
Marketing Planning for the Pharmaceutical Industry 

 - New York  Routledge  2017 
 - xxi, 146 p.  : ill.  ; 30 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780566081125 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drugs-Marketing<br/>Pharmaceutical industry marketing--Pharmaceutical marketing--Market segmentation--Internal analysis--Products strategy--Marketing research--RIPS
<br/><br/><label>Dewey Class. No.: </label>615.10688  / LID