00578nam a22001577a 4500 0 0 0 0 IDC IDC 2020-03-06 Purchased: Allied Book Company 21300.40 2 615.10688 LID 52664 2024-01-22 00:00:00 2024-01-09 1 1236-INS 2020-03-06 BK 0 0 0 0 GGL GGL 2023-08-02 Purchased: 0 615.10688 LID 58542 2023-08-02 00:00:00 2 BK 30552 30552 9780566081125 (hb) 615.10688 LID Lidstone, John Janice MacLennan Marketing Planning for the Pharmaceutical Industry New York Routledge 2017 xxi, 146 p. : ill. ; 30 cm. Includes index. Drugs-Marketing Pharmaceutical industry marketing Pharmaceutical marketing Market segmentation Internal analysis Products strategy Marketing research RIPS BK