TY  - BOOK
AU  - Lidstone, John
TI  - Marketing Planning for the Pharmaceutical Industry
SN  - 9780566081125 (hb)
U1  - 615.10688 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Drugs-Marketing
KW  - Pharmaceutical industry marketing
KW  - Pharmaceutical marketing
KW  - Market segmentation
KW  - Internal analysis
KW  - Products strategy
KW  - Marketing research
KW  - RIPS
N1  - Includes index
ER  -