Abdul Aziz (S17A14G07006)

Effect of brand attachment on consumer's positive and negative behavior moderating effect of attachment styles - Faisalabad (unpublished) 2019 - v, 56 p. : ill. ; 30 cm.

Submitted in fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Science Includes bibliographical references Thesis supervisor: Shoukat Ali Gill

Thesis (MS) Riphah International University, 2019


English


Management
Moderation
Attachment--Consumer behavior--Positive & negative behavior--Brand attachment--SEM--CFA--FMS

658.812 / ABD