Effect of brand attachment on consumer's positive and negative behavior moderating effect of attachment styles - Abdul Aziz (S17A14G07006) (Faisalabad (unpublished), 2019)
Submitted in fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Science
Includes bibliographical references
Thesis supervisor: Shoukat Ali Gill
Thesis (MS) Riphah International University, 2019
English
Keywords: Management -- Moderation -- Attachment -- Consumer behavior -- Positive & negative behavior -- Brand attachment -- SEM -- CFA -- FMS