00871nam a22001937a 4500 0 0 0 0 fsd fsd 2020-06-29 Riphah International University 0 658.812 ABD 45400 2020-06-29 00:00:00 1 2020-06-29 TH 30976 30976 Riphah International University 658.812 ABD Abdul Aziz (S17A14G07006) Effect of brand attachment on consumer's positive and negative behavior moderating effect of attachment styles Faisalabad (unpublished) 2019 v, 56 p. : ill. ; 30 cm. Submitted in fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Science Includes bibliographical references Thesis supervisor: Shoukat Ali Gill Thesis (MS) Riphah International University, 2019 English Management Moderation Attachment Consumer behavior Positive & negative behavior Brand attachment SEM CFA FMS TH