TY  - BOOK
AU  - Abdul Aziz (S17A14G07006)
TI  - Effect of brand attachment on consumer's positive and negative behavior: moderating effect of attachment styles
U1  - 658.812 
PY  - 2019///
CY  - Faisalabad
PB  - (unpublished)
KW  - Management
KW  - Moderation
KW  - Attachment
KW  - Consumer behavior
KW  - Positive & negative behavior
KW  - Brand attachment
KW  - SEM
KW  - CFA
KW  - FMS
N1  - Submitted in fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Science; Includes bibliographical references; Thesis supervisor: Shoukat Ali Gill; Thesis (MS) Riphah International University, 2019
ER  -