@book{31352,
	author = {Shermeen Amir (25237)},
	title = {Impact of sales promotion and consumer innovativeness on online impulse buying behavior with the moderating role of buying power},
	publisher = {(unpublished) },
	year = {2020},
	address = {Islamabad },
	note = {Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing management to the Faculty of Management Sciences}
}