Shermeen Amir (25237) <br/><br/>
Impact of sales promotion and consumer innovativeness on online impulse buying behavior with the moderating role of buying power 

 - Islamabad   (unpublished)   2020 
 - vi, 80 p.  : ill.  ; 29 cm.   +CD 
<br/><br/> Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing management to the Faculty of Management Sciences  Thesis supervisor: Mr. Mubashar Hassan Zia  Includes bibliographical references and appendices 
<br/><br/>Thesis (MS)--Riphah International University, 2020 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Regulatory focus theory--Sales promotion--Buying power--Consumer innovativeness--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHE