TY  - BOOK
AU  - Shermeen Amir (25237)
TI  - Impact of sales promotion and consumer innovativeness on online impulse buying behavior with the moderating role of buying power
U1  - 658.8 
PY  - 2020///
CY  - Islamabad 
PB  - (unpublished) 
KW  - Marketing management
KW  - Regulatory focus theory
KW  - Sales promotion
KW  - Buying power
KW  - Consumer innovativeness
KW  - FMS
N1  - Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing management to the Faculty of Management Sciences; Thesis supervisor: Mr. Mubashar Hassan Zia; Includes bibliographical references and appendices; Thesis (MS)--Riphah International University, 2020
ER  -