01082nam a22002057a 4500952013100000999001700131040003600148082001500184100002600199245013300225260003700358300003800395500015600433500004700589500005500636502005500691546001200746650011100758942000700869  00104071aIMCbIMCd2020-09-22eRiphah International Universityl0o658.8 SHEp54499r2020-09-22 00:00:00t1w2020-09-22yTH  c31352d31352  cRiphah International University  a658.8bSHE  aShermeen Amir (25237)  aImpact of sales promotion and consumer innovativeness on online impulse buying behavior with the moderating role of buying power  aIslamabad b(unpublished) c2020  avi, 80 p.b: ill.c; 29 cm. e+CD  aSubmitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing management to the Faculty of Management Sciences  aThesis supervisor: Mr. Mubashar Hassan Zia  aIncludes bibliographical references and appendices  aThesis (MS)--Riphah International University, 2020  aEnglish  aMarketing managementvRegulatory focus theoryvSales promotionvBuying powervConsumer innovativenessvFMS  cTH