TY - BOOK AU - Asima Bibi (19103) TI - Reference of ice cream brands using paired comparison models under Bayesian technique U1 - 519 PY - 2020/// CY - Islamabad PB - (unpublished) KW - Statistics KW - Pair comparison method KW - Bayesian approach KW - Classical analysis KW - Informative prior KW - FBSH N1 - Submitted in the partial fulfillment of the requirements for the degree of Master of Philosophy in Statistics to the Faculty of Basic Sciences and Humanities; Includes bibliographical references and appendices; Thesis supervisor: Dr. Muhammad Aslam; Thesis (M.Phil)--Riphah International University, 2020 ER -